Wildfang is more than a clothing brand. They have a large following on social media thanks to their strong voice and strong stance on important issues. The goal of the blog was not to sell, but to win people over, to make them fall in love with the brand. We wanted customers to love the product, but more importantly, to love them. I wrote blogs that blended humor, politics, feminism, and a little bit of fashion for good measure.
Intel Product Brief
In an increasingly digital world, a connected classroom is more important that ever, but many rural schools lack the resources to make that a reality. This product brief for the Intel Education Content Access Point helps technology resellers explain the myriad benefits of this affordable, easy-to-use, compact device.
LiveRamp Software Script
LiveRamp is a SaaS company with the potential to revolutionize the way businesses use digital marketing. The only problem is it’s hard to explain how they do it. I worked with the client, and our design team to create a clear, conversational explanation of how data onboarding helps marketers understand the customer journey.
As a segment producer for G4's X-Play, my job was to take technical (boring) game reviews and turn them into funny 2-3 minute scripts. This was one of my favorites because I’m a nerd for Harry Potter.
NSW Zoom x Segida Video
I worked closely with Product Line Managers at Nike in order to craft the copy that would sell their new styles. That included conducting on-camera interviews and editing them down to create a compelling video that could be shared with buyers and re-sellers.
Women's suiting is the foundation on which Wildfang was built, but a lot of their customers are still unsure of how and when to wear a suit. We needed to change the way people thought about suits and show them that they’re not just job interviews. For Holiday 2018, we pushed some glam new brocade and velvet suiting as a fabulous alternative to sequins and dresses for festive New Year’s Eve celebrations.
Can big data cure cancer? This infographic explains how transformative tools from Intel are changing the game by allowing researchers analyze huge amounts of clinical data, quickly and securely, bringing hospitals closer to highly effective, gene-targeted treatment for cancer patients.
Brand USA Campaign
Brand USA was one of social media agency Sparkloft Media’s oldest clients, and they wanted to try a new approach to marketing travel to the United States. I was part of a team that developed and executed a compelling new social campaign for Twitter and Instagram inspired by a summer road trip across the US.
When my coworker Doug’s bike got stolen from the parking garage at work his face looked so sad I had no choice but to start a GoFundMe. We reached the $500 goal and Doug got a new bike and some donuts.
Nike Product Copy
As part of the Global Brand Writing team at Nike, I was responsible for writing copy for all of the NSW category (Men’s and Women’s), which included internal sales sheets, website copy for Nike.com, and in-store signage for featured styles.
The “snarling rose” is a symbol that’s become a mainstay of the Wildfang brand. This targeted email helped launch a new collection of products including a button up, graphic tee, tank, and hat. We brought the rose to life with some fake flowers, vampire teeth and a lot of attitude. I poked fun at old sayings about flowers that evoke “traditional” ideas of femininity and gave them some teeth.
The Intel® NUC is a small but powerful mini PC that gives anyone the ability to create eye-catching digital signage with the press of a button. Presenting 5 unique vertical use cases, this brief explains how the NUC opens up new doors through engaging, interactive displays and targeted content.
Prolifiq is a pioneer in the field of sales enablement software, but their website and marketing collateral lacked an emotional connection. To help them stand out in the field of medical device sales, I developed all-new messaging that focused not on the sales, but improved patient outcomes.
Sevenfold Home Rebrand
As part of the re-branding process, I created brand guidelines, messaging, and website copy to help tell the story of Sevenfold Home, a luxury linens company formerly known as Pan Pacific Lotus.